People in Estonia speak the Estonian language. The linguistic diversity of Estonia is diverse according to a fractionalization scale which for Estonia is 0.4944. The followers of Christianity are the religious majority in the country. 69.5% of Estonia's population live in cities. This percentage comprises the urban population of Estonia. The rate of urbanization in Estonia is considered to be -0.3. The negative rate of urbanization in Estonia indicates a lack of economic strength and stability in that nation’s cities. This could indicate that investment in this nation’s industries is a gamble; decreasing urbanization could result in a lack of labor for large business projects. According to data on inbound tourists in Estonia, 2,868,000 tourists arrive in the country each year.
The national anthem of Estonia is called 'Mu isamaa, mu õnn ja rõõm', which in English means 'My Fatherland, My Happiness and Joy'. It was adopted in 1920. The lyrics have been written by Johann Voldemar Jannsen and the music has been composed by Fredrik Pacius.
The first McDonalds in Estonia was opened on 29 April 1995, and it was located in Tallinn. At the moment Estonia has 10 operating McDonalds restaurants. The number of operating McDonalds restaurants in a country is indicative of the influence of Western culture and globalization in that country. Operating McDonalds restaurants could also have a direct impact on the health of a nation's citizens. Around 21% of the population of Estonia are obese.
Each year, the people of Estonia consume 0.8 litre of alcohol per capita, and this volume consists of 41.2% beer, 11.1% wine, 36.8% distilled spirits, 10.9% other alcohol.
One of the most popular national dishes of Estonia is verivorst with mulgikapsad.