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Monitoring and Evaluation Consultancy: Mobile Learning Application targeting women entrepreneurs

Full ToR can be found here:

May 2018
1. About us
The Cherie Blair Foundation for Women (the Foundation) supports women entrepreneurs in
developing and emerging economies to access the skills, technology, networks and financial services they need to become successful small and growing business owners. We are driven by our vision of a world where women have equal opportunities and the capability, confidence and capital necessary to create thriving enterprises and have a stronger voice in their societies.
Working in collaboration with our non-profit, private and public sector partners, we have supported over 140,000 women from 100 countries across our Enterprise Development, Mentoring Women in Business and Mobile Technology programmes. To find out more, visit

2. Background

The Foundation is looking to contract a consultancy to support with the monitoring, evaluation and learning for its mobile learning app that will be launched in Vietnam and Indonesia.
This is a new initiative, which aims to build the business skills of women entrepreneurs in Vietnam and Indonesia through a dynamic mobile learning application. This will enable women to overcome key challenges hindering them from becoming successful entrepreneurs. The app will do this by enabling them to gain business skills, connect with fellow women entrepreneurs around them, and get support and advice to overcome challenges on their business journeys. It will support the growth, profitability and sustainability of their enterprises.
The app will cater to the needs of women in the start-up and growth stages of their business and will provide them with an inexpensive means to receive practical guidance to develop key knowledge, skills and attitudes necessary to effectively navigate the start-up stage and move to the next level of growth. The app is targeted at micro and small business owners in urban and peri-urban areas who have access to a smartphone or a feature phone through which they could access the android app. Through the app, the users will receive essential business training, tips, and support, via their mobile phones or tablets. Each user will be able to create a customised learning path for themselves, based on what stage they are in their business, and receive support accordingly. The key subject areas will include how to launch a business, product customisation and innovation, expanding market access, expanding business operations and workforce, and accessing finance.
The content will be delivered in local languages in the form of bite-sized easily digestible swipe-able cards, quizzes, videos and more. It will enable women entrepreneurs who are time constrained and often juggling business and household responsibilities to access skills-building content. Delivered in short engaging formats, this will fit their learning experience around their busy daily schedules. Gender issues will also be incorporated throughout the training, helping women overcome gender barriers by facilitating attitudinal changes through interactive tips and inspirational videos from successful women entrepreneurs addressing common challenges women face when starting and growing a business.

3. Purpose and scope of the consultancy

The purpose of this consultancy is to support the monitoring, evaluation and learning of the project to understand the extent to which it has met its goal of enabling women entrepreneurs in Vietnam and Indonesia to grow profitable and sustainable enterprises.
Specifically, this will include:

1. Designing a monitoring, evaluation and learning (MEL) plan. The consultant will be expected to develop a MEL plan at the start of the consultancy period, which should include guidance on
collecting and analysing data collected either through the app or other means; methods and
tools for data collection; and a simple management information system for data compilation and
processing. The plan produced by the consultant should ensure adherence to the Foundation’s
M&E framework and include stakeholder (especially participant) engagement.
2. Collecting baseline data. The consultant will be expected to conduct a baseline survey at the start of the consultancy period to provide an information base against which to monitor and assess progress and effectiveness during implementation and after project is completed.
3. Conduct external evaluation. The consultant will be expected to conduct an external evaluation of the project. The primary focus of the evaluation should be on learning and understanding the changes resulted from the project, reflecting on progress and achievements, and highlighting recommendations for scale-up and replication in other geographies. The main audiences for this evaluation are the Foundation, partners and stakeholders, as well as the women entrepreneurs themselves.
To guide the scope of the evaluation, the consultant will seek to respond to the following
questions, which will be refined in conjunction with the Foundation and the local partners:
 Have the project outcomes been achieved, and were there any unintended outcomes?
 How, when, and for whom did the project make a difference? How significant was this
 What content in the app was the most useful and effective? How did the app facilitate
linkages between app users? What value did this generate for users?
 Specifically, what profile of users found the app most useful? Start-ups, or more established
businesses? What other factors affected this such as age, location or other?
 Did project outcomes also extend to indirect beneficiaries? What was this impact, and how
significant was it?
 What were the most effective methodologies and approaches used to bring about changes
to the women’s lives? Was the mobile learning methodology effective and what areas could
be improved? What components of the methodologies and approaches can be used to
maintain changes going forward?
 What has worked and what has not worked so well? What lessons have been learnt?
 What are specific recommendations for future programme design?
The consultant will work in close collaboration with the Foundation and our local implementation partners in Vietnam and Indonesia.

5. Methodology

We seek the most robust MEL plan and external evaluation that is appropriate for the scope,
resources allocated, and the intended audience. The proposed methodology will employ (but not be limited to) the following approaches:
 Review of project documents and mobile learning application.
 Desk research on women’s entrepreneurship and economic empowerment in Vietnam and
 Consultations with implementation partners and stakeholders.
 Primary data collection using quantitative and qualitative methods as relevant – e.g. surveys, focus group discussions, interviews.
 Review data collected through the mobile learning app.

6. Deliverables

The following deliverables are expected during and at the end of the consultancy:
 Initial kick-off meeting with the Foundation and implementation partners to discuss/ agree
the scope of the evaluation.
 A detailed inception report, which will include proposed methodology, implementation plan,
clear timelines, key tasks, and deliverables.
 A document outlining the MEL system, including methodology for qualitative and
quantitative data collection and analysis, as well as data collection processes and tools.
 Presentation of findings of evaluation to the Foundation using PowerPoint at an on-line
validation workshop. The presentation should highlight the main findings of the evaluation.
 Final evaluation report (including draft) including: findings, lessons learnt, conclusions and recommendations and case studies.
The due dates for all deliverables will be finalised by the Consultant with the Foundation prior to submission of the work plan.

In addition to the above, regular check-in calls between the Consultant and the Foundation will be held to update on activities and debrief on emerging findings.

7. Scoring criteria for consultant selection

Criterion Details Weight
Experience of designing
and conducting research
and evaluations on
women’s economic
empowerment and mobile
for development projects
A record of designing and executing monitoring,
evaluation and learning systems, including record
of delivering rigorous research and evaluations in
Experience of conducting evaluations of mobile for
development projects.
Sound knowledge and understanding of the entire
project cycle and the ability to monitor and
evaluate the quality of each project stage.
Competencies in data collection and analysis
related to socio-economic variables, quantitative
and qualitative research.
Experience working on
women’s empowerment
In-depth expertise in women’s empowerment in
developing and emerging economies, in particular
in Vietnam and Indonesia.
Previous experience of working on women’s
entrepreneurship projects.
Sound knowledge and understanding of the
context and key issues related to women’s
entrepreneurship in developing and emerging
economies, especially in Vietnam and Indonesia.
Previous work experience in Vietnam and
Proposed methodology The Consultant must work in consultation with the
Foundation to develop the methodology.
The consultant must display the ability to identify
gender-specific approaches and indicators relating
to women entrepreneurs and design/develop
adapted methods to the local context.
Financial proposal The most economical proposal that meets the
expectations of the work will be selected.
All the costs related to this consultancy, including
travel, must be included in the proposal.

7. Timeframe

The consultancy is expected to commence in May 2018 and run through June 2019.

8. Payment terms

 30% of the fee will be paid upon satisfactory approval of the inception report.
 30% of the fee will be paid upon satisfactory approval of the MEL system document.
 40% of the fee will be paid upon satisfactory completion of the final report.

The consultant is expected to provide her/his own office space and working equipment.
In addition, the consultant is expected to cover the cost of insurance, travel, communication and any
expenses associated with the consultancy within the available budget.

9. Instructions for submission

All submissions must be sent to by 09:00 GMT on 14 May
2018. Please use ‘M&E Consultancy Mobile App’ as the subject title to your email application.
Prospective consultants are expected to submit technical and financial proposals in English including the following:
 Profile of consultant/firm, clear demonstration of previous experience in conducting
external evaluations
 Understanding of the Terms of Reference
 Approach and methodology
 Work plan
 Proposed budget in GBP and inclusive of VAT.

Appendices to the proposal must include:
 CVs of the consultancy team
 Three references from similar training needs assessment projects undertaken by the
consultant(s), including e-mail contacts and phone numbers.
Questions and clarifications regarding the Terms of Reference should be sent to:

Organisation Cherie Blair Foundation for Women